The last two governments have got into power after a rebranding of their political party. Labour rebranded themselves as New Labour in the hope of moving away from their traditional manual labour voters to the new service sector workers. The Conservatives also saw the need to move away from the Thatcherite view of the party to get re-elected in 2010. These were very obvious rebranding, but what effects have they had on the way in which traditional voters of the political parties see the parties? The political parties seem to be questing after the floating voters which make the difference between being in government and opposition. The problem with this is that only about 100 of the 650 seats in the House of Commons have a chance of changing hands at a general election, but the number is often less than this and only higher when a landslide result takes place. This post will aim to describe the way in which the political parties have rebranded themselves and the ways in which this has ...